Turff.com

With over 250,000,000 (and counting) websites on the internet, it’s very easy for your website to disappear. Your domain name plays a major part in the success of your website and ultimately in your real estate business. Not only will your investment in a great real estate domain name boost you in the all important Google search rankings helping potential and existing clients find you on the internet, it’s also the very first step to creating your brand!

Following are 4 considerations for choosing a memorable real estate domain name:

1. Do not use your own name as your primary domain name.

   Although Johnsmith.com may be the most obvious choice for an agent to make, it should not be the primary way people find you on the net.  Johnsmith.com does not identify your website to potential clients searching for homes in your area.  In fact it says nothing at all about your real estate business and will result in poor search engine rankings.  Another thing to consider when you use your name as your main website address is that you're creating a brand. What happens when you decide to sell your business and/or retire???  Is JohnSmith.com a sellable brand?  Most likely not to anyone else but to John Smith. It makes more sense to develop a memorable brand that you can sell sometime in the not to distant future.

   The key here is to choose a domain name that draws in new clients, is easy for them to remember and uses keywords for the search engines.  If you were a buyer searching for a home in Akron Ohio and driving down a street with real estate sign after real estate sign, would you remember a sign rider that said Johnsmith/xyzrealtyinc.com or would you tend to remember AkronPro.com?  Of course you would remember AkronPro.com.  Because #1, you’re looking for a home in Akron and #2 You have the opportunity to work with the area PRO!

   First establish your brand with a keyword rich memorable .com domain name and then point the .com version of your own name to your website (More on this later)

2. If you sell Real Estate in the City, use the City’s name in your domain name.
   When you incorporate your city’s name into your domain name it does a number of great things.  First, it tells potential clients shopping for real estate in that city (Lets use Oakland) that you are the Oakland Pro and that you specialize in this city!  Secondly, with a domain name related to the content of your website, it tells the search engines that Oakland is a very important keyword and to rank you high in Oakland Property searches.  Believe me, page 1 in Google brings in a lot more client traffic than page 33!  View all of the CityPro Domain Names for sale at: www.Turff.com/CityProDomains.

   • If you sell Rural Real Estate, use keywords like Cabin, Lake, Ranch, Farm or Land in your domain name.

     GetCabins.com, IdealFarms.com, IdealRanches.com, PrimeCabins.com, LakesPro.com, CabinsPlus.com, AllCabins.com are all great real estate domain names that incorporate keywords for the search engines and would be extremely difficult for new and existing clients to forget.  View more Rural Domain Names for sale at: www.Turff.com/RuralDomains.

3. .COM is King!  Use the .COM extension whenever you can.

   .COM domain names are the first and the most recognizable domain name extension out there period.  The shortage of memorable .COM names has led to the creation of a plethora of other extensions.  The .COM extension is the first place people will look for a domain name that they remember.  Besides, do you really want to send potential clients to your competitions website?

4. A Short/Simple Domain Name is best.

   A short, easy to remember and easy to spell domain name will make it simple for potential clients to remember your website address and also easy for them to pass along to their friends and family when “Do you know a good Realtor” comes into the conversation…  One exception to this is if you use the name of your city in your domain name.  NewOrleansPro.com may seem long but its very catchy, easy to remember and to pass along.